Good enough never is (or is it?) – "When we’re talking about being disciplined, following our methodology with rigor, continuous improvement, there is no such thing as good enough. Our pursuit of learning is ongoing and our commitment is absolute. But when it comes to the specific of a product release, business plan, or marketing launch, all that matters is: do we have a strong hypothesis that will enable us to learn?"
Use deadlines to become a learning organization – "When you miss a data-driven deadline, it becomes wildly apparent which steps were miscalculated. Such discussions that ensue are teaching moments. With data-driven deadlines you become a learning organization."