Category Archives: Business

How to improve airports

Four gripes, and one crazy idea, to make flying just a little better. Continue reading

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Wii Fitness Coach: A missed conversion

Today, something totally unprecedented happened. I. Clicked. On. An. Ad. I was updating my weight and nutrition info in [Gyminee](http://gyminee.com) and I was served the relevant and targeted ad seen here: I’m on a fitness and weight loss site, and … Continue reading

Posted in Business, Technology, Web design | Leave a comment

What does CPM stand for?

CPM is a fairly standard unit of measure in the online advertising business. It stands for **Cost per thousand** (the M is the Roman numeral for 1,000). What it’s measuring is the **cost per thousand [ad impressions] [ad-impression]**. Take [heisel.org](http://heisel.org) … Continue reading

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What is an ad impression

I’ve blogged previously about [various] [page-view] [Web] [visitor] [analytics] [visit] [terms] [pages-per-visit]. Almost all of those would be described as **audience** terms — they describe how people are viewing your site. Let’s take a stab at some **revenue** terms, starting … Continue reading

Posted in Business, Journalism, Technology | 8 Comments

Saving newspapers^h^h^h^h^h^h media companies: my $0.02

[Jack Lail](http://www.jacklail.com/) has a [good round up](http://www.jacklail.com/blog/archives/2008/11/newspaper-execs-this-is-not-a.html) of suggestions offered to newspaper executives at an [American Press Institute summit](http://www.americanpressinstitute.org/pages/resources/2008/11/ceo_summit_on_saving_an_indust/). I agree with almost [every item on the list](http://www.jacklail.com/blog/archives/2008/11/newspaper-execs-this-is-not-a.html). But I’d be remiss if I didn’t share some thoughts on some … Continue reading

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What is a page view?

We use a lot of jargon in [newsrooms](http://www.flickr.com/photos/chicago_steph/3005686280/), and there’s even more [online](http://www.flickr.com/photos/jurvetson/21470089/). I thought I’d take an occasional stab at defining some online terms in the hopes of reaching across the aisle… of the newsroom. (Do newsrooms have aisles?) … Continue reading

Posted in Business, Journalism, Technology | 1 Comment

Leading, not managing

There are many categories of nerddom in which I fall, but today I had to share this bit of management nerddom from [an Cringley post about Steve Jobs](http://www.pbs.org/cringely/pulpit/2008/pulpit_20081107_005502.html): Dell and HP have the odd strategic initiative, like getting into or … Continue reading

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Web natives and journalism

The Journalism Iconoclast » Web natives need to lead Web operations: “I mean honestly would you stick a bunch of Web people with little print experience in charge of a print publication? I guess if you wanted to fail you … Continue reading

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What is Web 2.0 and why do (some) journalists fear it?

I thought the guys from the [O’Reilly Insight Group](http://en.oreilly.com/webexsf2008/public/schedule/detail/3445) did a really good job of summing up what “Web 2.0” is: * Listening – To your customers, readers, partners, etc. * Participation – Joining into the conversations and relationships that … Continue reading

Posted in Business, Journalism, Management, Technology | 4 Comments

Early Web 2.0 braindump

I thought I’d take advantage of the slow Wednesday afternoon to try and collalesce some thoughts from the first two days of the [Web 2.0 Conference](http://en.oreilly.com/webexsf2008/public/content/home) * There are a lot of suit-types-with-PCs here (as opposed to geeks-with-macs). I’m guessing … Continue reading

Posted in Business, Programming, Technology | 2 Comments