Category Archives: Management

Beyond the click-through

The New York Times has a good article about the ever changing face of advertising metrics. Google is now offering a piece of code that advertisers can place on their site to track users that come from Google-placed ads. The … Continue reading

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Value of going public?

Courtesy of GMSV, comes a good reason not to put your company in the hands of the masses. A recent paper I did for my ethics class showed how publicly-traded newspaper companies generally take a short term approach and cut … Continue reading

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