By day, I'm a product manager serving a group of fantastic engineers at Square.
By night, I fight crime and solve mysteries with a robot pal of my own creation.
By midday, I like a snack, generally a cookie.
Part of this biography isn't true (hint, I like cookies and engineering, I don't own a robot).
Category Archives: Journalism
So, I can not stand the [brou ha ha over Google News and fair use](http://www.nytimes.com/2009/04/08/technology/internet/08google.html?ref=technology). It offends me on several levels, not the least of which is common sense. So for the dim, dull and dense out there, I decided … Continue reading
CPM is a fairly standard unit of measure in the online advertising business. It stands for **Cost per thousand** (the M is the Roman numeral for 1,000). What it’s measuring is the **cost per thousand [ad impressions] [ad-impression]**. Take [heisel.org](http://heisel.org) … Continue reading
I’ve blogged previously about [various] [page-view] [Web] [visitor] [analytics] [visit] [terms] [pages-per-visit]. Almost all of those would be described as **audience** terms — they describe how people are viewing your site. Let’s take a stab at some **revenue** terms, starting … Continue reading
We’re looking for a great Django/Python developer to join our small team at [ajc.com] [ajc]. Check out the job posting at [Django Gigs] [django-gig] or at [Craigslist] [craigslist]. Here are some of the benefits to working on our team: * … Continue reading
If you’re tracking [page views](http://heisel.org/blog/2008/11/18/what-is-a-visitor/), [visitors](http://heisel.org/blog/2008/11/18/what-is-a-visitor/) and [visits](http://heisel.org/blog/2008/11/19/what-is-a-visit/) then you can calculate the next important metric in our jaunt down jargon lane… pages per visit. This one is just what it sounds like — the average number of page views … Continue reading
The last time I wrote in this occasional series about Internet jargon it about [visitors](http://heisel.org/blog/2008/11/18/what-is-a-visitor/). The next most logical question is: **What’s a visit?** At a high level, it’s easy, it’s one session by a [visitor](http://heisel.org/blog/2008/11/18/what-is-a-visitor/) to your Web site. … Continue reading
So the last time I wrote in this occasional series about Internet jargon, I wrote about [page views](http://heisel.org/blog/2008/11/13/what-is-a-page-view/). Who’s generating all those page views? That would be a **visitor**. **So what is a visitor?** At a high level, it’s very … Continue reading
Early verdict on the [WordPress for iPhone application](http://iphone.wordpress.org/): it’s pretty nice! I used it to draft my post [about page views](http://heisel.org/blog/2008/11/13/what-is-a-page-view/) while I was riding on the [subway](http://itsmarta.com/) home. **What’s good** * **Offline** — How cool is it to be … Continue reading
[Jack Lail](http://www.jacklail.com/) has a [good round up](http://www.jacklail.com/blog/archives/2008/11/newspaper-execs-this-is-not-a.html) of suggestions offered to newspaper executives at an [American Press Institute summit](http://www.americanpressinstitute.org/pages/resources/2008/11/ceo_summit_on_saving_an_indust/). I agree with almost [every item on the list](http://www.jacklail.com/blog/archives/2008/11/newspaper-execs-this-is-not-a.html). But I’d be remiss if I didn’t share some thoughts on some … Continue reading
We use a lot of jargon in [newsrooms](http://www.flickr.com/photos/chicago_steph/3005686280/), and there’s even more [online](http://www.flickr.com/photos/jurvetson/21470089/). I thought I’d take an occasional stab at defining some online terms in the hopes of reaching across the aisle… of the newsroom. (Do newsrooms have aisles?) … Continue reading