Category Archives: Business

Beyond the click-through

Posted on November 5, 2003 by Chris Heisel

The New York Times has a good article about the ever changing face of advertising metrics. Google is now offering a piece of code that advertisers can place on their site to track users that come from Google-placed ads. The … Continue reading →

Posted in Business, Management | 4 Comments

Yeah, I want to see that ad

Posted on April 21, 2003 by Chris Heisel

Steve Outing brings up an interesting solution to a problem that not many of us think about: wanting to see an ad that rotated out. He suggests placing a link that lets you go back and forward through the rotating … Continue reading →

Posted in Business | 3 Comments

WashPost’s quasi-registration

Posted on February 18, 2003 by Chris Heisel

I’m not sure how long The Washington Post has been doing this, but I like it. One of the many things about Internet publishing that differentiates it from other mediums is the ability to personalize and target users with appropriate … Continue reading →

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NYTimes’ ‘wide angle targeting’ good and bad

Posted on February 13, 2003 by Chris Heisel

An article on CNet today focuses on, what I think, is the next logical step in online advertising. They report that the New York Times is planning to implement a program that would track what content users access and deliver … Continue reading →

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Bigger is better

Posted on February 11, 2003 by Chris Heisel

The Wall Street Journal is reporting that the New York Times is planning to have larger banner ads on its site. courtesy of the Wall Street Journal The new banner ads will take up about half the page on most … Continue reading →

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