What does CPM stand for?

CPM is a fairly standard unit of measure in the online advertising business.

It stands for **Cost per thousand** (the M is the Roman numeral for 1,000). What it’s measuring is the **cost per thousand [ad impressions] [ad-impression]**.

Take [heisel.org](http://heisel.org) for example. For the month of November I had a little more than 1,000 [page views] [page-view]. If I sold ads, and if I sold them at a $5 CPM, then I’d have roughly $5 in revenue for the month.

A simple number that belies even more to talk about, but I’ve got a tree to decorate, so that’s all for tonight.

[ad-impression]: http://heisel.org/blog/2008/11/29/ad-impressions/
[page-view]: http://heisel.org/blog/2008/11/13/what-is-a-page-view/

About Chris

Python developer, Agile practitioner trying desperately not to be a pointy haired boss.
This entry was posted in Business, Journalism, Technology. Bookmark the permalink.

10 Responses to What does CPM stand for?

  1. Pingback: heisel.org > What is an ad impression

  2. David says:

    Thanks for this. Found it useful.

  3. Imshakeelatk says:

    interesting, spcially “M” in CPM. greatfull

  4. Thank you I was trying to figure this out because I wanted to advertise my website getpaidweekly.com and i had no clue what it meant and was curious to find out

  5. celeb says:

    Its very useful info, I dont know about cpm before reading this post. Thanks for sharing


  6. Scotty says:

    Thank you for making it easy to understand !!

  7. Pingback: The Death, Destruction, & Rebirth Of The Online Video Ad Market

  8. Pingback: Alternatives to Google AdSense In 2014

  9. Okey Anawana says:

    Thanks. I found this very helpful

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