Yesterday while I was looking for a link to the [Christian Science Monitor’s](http://csmonitor.com) plan to move to a primary online business, I found [this topic page on NYTimes.com](http://topics.nytimes.com/top/reference/timestopics/organizations/c/christian_science_monitor/index.html?inline=nyt-org).
There’s. Not. One. Link. To. The. Monitor’s. Web. Site. Try it yourself at home:
curl -s http://topics.nytimes.com/top/reference/timestopics/organizations/c/christian_science_monitor/index.html?inline=nyt-org | grep 'csmonitor.com'
I’m all for SEO-friendly topics pages. They can and should be a great tool for news sites to aggregate information (and revenue, it’s a business after all) from their site and other relevant sites on the Internet.
Any topic page about a publication, that’s on the Internet, that doesn’t contain a link to the other site has the distinct aroma of [FAIL](http://failblog.org/2008/11/03/walmart-fail/).