Some very salient points about attempting to model how you think your users will think vs. using technology to capture how they’re actually thinking.
By day, I'm a product manager serving a group of fantastic engineers at Square.
By night, I fight crime and solve mysteries with a robot pal of my own creation.
By midday, I like a snack, generally a cookie.
Part of this biography isn't true (hint, I like cookies and engineering, I don't own a robot).