Here’s my big secret for you today. When you design for the Web — that is, when you design exclusively and specifically for this medium — when you do that natively, so many of the things we consider problems just start to fall away. … And that’s why I don’t care about accessibility. Because when Web design is practiced as a craft, and not a consolation, accessibility comes for free.
Brilliant! Working in a culture so dominated by print wears down my Web creativity, and notes like this charge it back up. I’ve got to get to SXSW next year.