And I’ll decide when to open links a new window, thank you very much.
E-media Tidbit’s Steve Outing gets it wrong when he suggests that papers should send readers to off-site links in a new window.
His suggestion that the new window be sized small enough to indicate that the original site is underneath is a valiant effort to combat the usability problem of breaking the back button, but it introduces another.
Remember, it’s my browser, not yours.
By not linking off-site, or by doing so with annoying new windows, sites are merely generating ill will among their users.
Consider how little effort it takes to copy an off-site link and paste it into the URL field if I want to leave your site (or the even smaller amount of effort it takes to close the browser).
To those digital naysayers who are now plotting to remove any off-site URLs from their content, (linked or unlinked), consider how little effort it’ll take me to leave your page, go to Google and search for the company or site you mentioned but didn’t provide a URL for.
So ask yourself, if it’s so easy to leave your site when you’re making it difficult then why try and stop them from leaving? Instead, provide plain ol’ simple “a href’s” and generate some goodwill among your users.
Happy users means more users, which means happy advertisers.